About Us: Our Philosophy

Increasingly, we all are being asked to assume more responsibility for managing our health, finances, environment and community in an ever more complex world. Common Knowledge helps organizations successfully meet the challenges of these pressing life issues that directly affect their members and their audiences. Our work is grounded in a belief that bringing forth latent capacities in the public is an essential part of the positive path forward to a thriving economy, environment and society.

What we believe:

• All people have untapped potential to take positive action

• Learning is a natural process and a social process

• Collaborative development and stakeholder involvement helps identify barriers and opens up new perspectives and possibilities

• The most successful efforts have a deep understanding of and respect for the context of a situation

• People make decisions from the inside out; change occurs by uncovering and exploring deeply held beliefs

• Changing attitudes and behaviors requires skillful application of multiple disciplines, customized to each situation

– Henry David Thoreau