Common Knowledge has pioneered a community-driven design process that places the target audience at the center of each stage of a project, from initial development through evaluation.
The community-driven design process grounds each aspect of planning, implementation and communication in the realities, insights and strengths of the relevant community, going beyond what traditional focus groups or advisory boards can accomplish. Some of the benefits include:
Uncovering new perspectives about what is possible, stimulating the motivation necessary to engage
Pathways to “readiness” among key audiences for the information and issues, reducing psychological and emotional barriers that prevent learning. We help people see the issue – and themselves – in a new light.
Making information accessible, providing the education and tools to tackle the issues at hand
Distilling complex issues into accessible concepts and language. That means communication minus jargon, in language that is socially, culturally and developmentally relevant – presented in ways that address how people learn in real life.
Generating and connecting social capital, enabling the transformation necessary for sustainable change
Programs that tap the “hidden” resources in your target audiences and create ongoing engagement.
