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What We Do: Capabilities
Common Knowledge is a consortium of senior professionals
committed to pioneering innovative communication solutions that draw from
the fields of social and consumer marketing, popular education, social
learning theory, dialogue and asset-based community development.
Our services
include:
Strategic Planning and Program Design
- strategic planning, environmental and context analysis
- facilitating planning with multiple partners and/or
multiple cultures
- development of custom planning and evaluation processes
- generating new funding via private foundations, public
grants and self-funded initiatives
Communication and Education Campaign
Development
- target audience analysis – qualitative and quantitative
- message strategy and development – across different cultural and language audiences
- pre-testing of messages for TV, radio, web, print, websites, posters, brochures
- program design and implementation, including traditional as well as non-traditional communication channels such as videos, workshops, curriculum, peer resource development, events, fairs, promotional items
- media advocacy and partnerships – with both mainstream and ethnic media
Cultural Interpretation and Translation
- developing genuine two-way communication between linguistically
and culturally diverse groups
- understanding the inter-related effects of beliefs,
customs, cultural norms and emotion in communicating between languages
- interpretation in interviews, small group and large
group settings
- enhancing the participation of and perspectives from
disenfranchised groups
Community Engagement
- coalition and network development; forming effective
steering committees and advisory panels
- stimulating participation in public processes, especially
among lesser heard voices
- framing and facilitating community dialogues on complex
topics
- convening dialogues that bridge various communities
- community organizing and community education
Qualitative and Quantitative Research
- individual in-depth interviews conducted by telephone,
in-person or on-line
- focus groups - various formats, in professional facilities
and/or non-traditional community settings, and in multiple languages
as needed
- development of proprietary target audience teams for
iterative review of campaign elements
- screening and recruiting respondents, especially those
hard to reach with traditional methods
- interview guides plus interviewing styles that draw
out respondents’ deepest motivations
- in-depth content analysis and analysis of implications
- mail, telephone, on-line and personal interview surveys
plus intercept interviews, panels
- complete project management with suppliers as needed
- sample selection and questionnaire design (in multiple
languages as needed)
- in-depth reporting of findings/implications; segmentation
studies and perceptual mapping
Training and Technical Assistance
- interactive training sessions, keyed to multiple learning
styles
- train the trainer sessions
- development of peer mentoring programs
- conference presentations
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